Demand generation
Build a demand gen machine
From new product initiatives to the bread & butter of a business, I craft multi-channel demand generation programs that align with business objectives to attract new customers, build pipeline and drive conversions.
By unifying efforts across all channels – digital marketing, business development teams, events, referrals – I’ve built a model to continually deliver increased return on marketing efforts.
Your best-performing demand generation programs are those that provide a consistent experience across multiple channels. Achieve the greatest ROI when your channels operate in harmony.
Digital marketing: including paid and organic channels, such as, paid search, SEO, display, programmatic, email marketing, social media
Events: in-person and virtual hosted events, conferences
Business Development: outbound prospecting, messaging and supporting collateral
Referral Programs: new business and expansion opportunities